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The GoodPickle Blog
An insight into positive reinforcement and its effects on SEO
by Gene on January 06, 2012
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The Goodpickle compliment website is one that people can trust.  It is our goal to one day have consumers make decisions on who to use, hire or donate to, based on the quality and quantity of good that company, person or charity has.  

 

It is an interesting concept but one that we feel will eventually make the decision process easier.  It is a shame that one negative review can sometimes offset a dozen or so testimonials.  The negative always stands out like a sore thumb amongst the positive.  Unfortunately it takes quantity... alot of quantity and also quality testimonials to combat the negative. 

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by Gene on January 03, 2012
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Thank you Goodpickle members for spreading the word.  It's working!  Google is now crawling goodpickle.com nearly once every two days.

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by Gene on December 30, 2011
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We are seeing more and more blogs talking about Fake Negative Reviews and how they have the potential to cripple a business.  A fake negative review is hard to combat as most review websites provide zero validation.  They are only in it for the content and could care less if that content is real or fake.

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by Gene on September 06, 2011
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Compliments are one of the nicest things anyone can do for another person. The business world is no exception. When happy customers share compliments about the service or products they are impressed with, that is one of the best advertising method around. Word of mouth gets more attention and positive consideration than any other advertising gimmick out there. Ad gimmicks and television spots only go so far, customers want real feedback.  Compliments given to company representatives can be used as testimonials on the company website, just ask the customer if they mind being quoted and there you go.

 

Companies can capitalize on the positive remarks, testimonials and compliments that are made about their services and products. They can ask customers to post those comments on review websites or for permission to post the comments on the company’s website as positive testimonials. Compliments show that customers are pleased and other people see that satisfaction and will remember it next time they are in the market for a product or service that company can provide. Customers or potential business connections will remember the compliments in the future when their need for certain things comes up. That reference is the best advertising yet.

 

Compliments are a nice way to build relationships in many ways. The person or company being complimented is pleased, of course. The person giving the compliment is obviously pleased with the company and the product or service they are referring to.

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by Gene on August 16, 2011
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Testimonials - The Best of Advertising

Advertising funds make up a huge amount of the budget for most companies. Without advertising, the word does not get out and the customers will not come. Business depends on good advertising. Good advertising is only as good as the product or company and the word of mouth from customers. If customer testimonials are positive, that is advertising that is far beyond the television or radio ads or glossy flyers plastered all around. Testimonials from customers show that someone is truly and honestly happy with the company’s services or products. Consumers like to hear from customers.

 

Testimonials really go a long way in furthering business when they are publicized via the Internet. In this day and age of prolific technology growth and the Internet use, many customers consult the web before they buy a product or acquire services from a company. Finding positive testimonials listed online on a company website or review site or blog is big deal to consumers. Testimonials mean other consumers like them have tried the product or service and have found it to be a good thing. This carries a lot of weight, when peers and contemporaries have good things to say about something.

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by Gene on July 05, 2011
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Business is a world that is often thought to be fraught with corruption and dishonesty due to different happenings throughout history—both past and recent history. While these things are negative and have resulted in negative consequences for many people, it is not what good businesses are all about. There are many good people running good businesses full of character and true hard work. Getting the word out about those businesses is the key to ensuring their success. This is why it is important for companies to keep up their websites and customer testimonials online for the world to see.

 

In this day and age, many consumers go to the Internet for customer feedback and testimonials. Whether it is a specific product or service they are looking for, consumers will pay more attention to positive feedback left online by fellow consumers than they will to glitzy advertising on the part of the companies themselves. Good businesses succeed because people rely on them to bring them a good product or great service. Even in the cutthroat world of business, integrity and character will persevere and be successful. Customers look for those qualities in companies just as people look for those qualities in each other.

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by Gene on June 07, 2011
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In the world of business, advertising and spreading the word about your company is a cornerstone to success. Customer service and satisfaction is what a company is all about. Without customers and their satisfaction, companies could not exist. Providing quality customer service leads to customer satisfaction which, in turn, leads to positive reviews. Word of mouth is a powerful tool in the business world. When customers are happy and tell others about their experience with a company, that is top notch advertising. Positive reviews go a long way toward repeat business and new business.

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by Gene on May 03, 2011
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The world of business has grown and evolved by leaps and bounds in the last several decades. Things have changed nearly overnight in terms of how business is conducted, technology advances, how products are manufactured, marketed and transported and so forth. Just about every aspect of business has undergone many changes in recent times. The one thing that has not changed is how much weight good people carry. Character is a big deal, always has been and always will be. Those good people running good businesses who clearly have a solid character are the ones who will succeed.

 

Sometimes the way things work in the world makes it seem like good people and good character are not considered important anymore. This is far from the truth in that character and honestly ultimately do bring about more business and more positive word of mouth from good people. Good people succeed in life because other people value their honesty and hard work.  Most good people do not rely on what others think of them, but on what their conscience and their beliefs tell them. This allows good people to create good businesses that thrive due to positive word of mouth and customer satisfaction.

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