In the world of business, advertising and spreading the word about your company is a cornerstone to success. Customer service and satisfaction is what a company is all about. Without customers and their satisfaction, companies could not exist. Providing quality customer service leads to customer satisfaction which, in turn, leads to positive reviews. Word of mouth is a powerful tool in the business world. When customers are happy and tell others about their experience with a company, that is top notch advertising. Positive reviews go a long way toward repeat business and new business.